Most matcha is not bad. But there is a significant distance between what sits on a grocery shelf and what ends up in your latte at Kyōyo Haus - and it is worth explaining why.
Matcha has grades, though nobody regulates the labels. At the bottom is culinary grade - ground tea used in baking and blending, where the flavor gets buried under sugar and fat. Above that is everyday ceremonial, fine for drinking.
The matcha in our lattes is single-origin, ceremonial grade, from Kagoshima Prefecture.
When you taste our matcha latte, you are tasting a decision made before the tea ever reached Cambridge.